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Tuesday, October 25, 2011

THE MIRROR HAS TWO FACES: MAKING THE MOST OF YOUR PUBLICITY PHOTO SHOOT (PART III)

  
By Hope Tarr



With hair and makeup out of the way, we sally forth to our third and final essential ingredient of a winning publicity photo.

The retouch.

“But I want to look like myself,” you say.

And good for you. You should. In a recent Vanity Fair interview, 51-year-old film star and legendary beauty, Michelle Pfeiffer was asked to comment on the preponderance of plastic surgery among celebrities. To paraphrase the presumably unaltered Pfeiffer, as we grow older we should still be recognizable to our friends.

Candid shots are great for family and friends, the people who already know and yes, love us. But when a photo is intended for wider, public distribution, we want to put our best…face forward.

Coiffed, Buffed and Retouched.

Arguably those smile lines and crow’s feet are badges of honor. And our faces are mobile, ever changing landscapes. A photographic portrait, however, is a static freeze frame capture of a set of sub-seconds. With unlimited time to look, viewers invariably hone in on the flaws.

In publishing we say, “the writing is in the rewriting.” Similarly, the “art” of photo editing/refinishing is every bit as essential to a great final product as capturing the winning shot.

A good photographer knows how to steer clear of overly plasticized perfection while conveying a polished yet natural look.

In the before/after photos shown here, notice how photographer, Biz Urban manages to “disappear” not only the puffy dark circles beneath my eyes and the small scar on my left cheek but also a good part of the last decade!

Before: A perfectly nice photo for family
and friends but for promo not so much. 


After: note how the puffy circles disappear from beneath my eyes.
Ditto for the scar and freckle on my cheek.





Voila, publicity photos that look like me–currently–with the photo retouching equivalent of a few light (and pain free) nips and tucks.♥


This concludes Hope Tarr’s series on making the most of your publicity shoot. For more information about Hope, her books and to see more photos, visit her at www.hopetarr.com.




For more information on Biz Urban, including samples of her work, visit her at http://www.bizurban.com/.



Photo credit: All photos courtesy of Biz Urban
Reproduced courtesy of HopeTarr.com/Blog

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