by Catherine Greenfeder
I use a
variety of promotional strategies to promote my books including book signings,
a website, a blog, the social media, advertising, authors’ panels, and library
programs. Recently, I started speaking to book club groups.
At first I
was a little shy about doing this, but a good friend of mine suggested my book
ANGELS AMONG US to her book club group. The members of this book club take
turns hosting the meetings and use a theme representative of the book. So, when
my book was Pick of the Month, the hostess invited me to her home in North
Arlington, New Jersey, which is a short distance from where I live, to be a
special guest speaker. When I arrived at her home, I was thrilled to find she
had decorated the meeting room, a dining area, with angel decorations. There
were angel placemats, an angel centerpiece, angel candles, angel food cake, and
toy whistles.
The toy
whistles represented the whistle Kay Lassiter‘s guardian angel Eviance
Angelique gave her to use whenever she needed his help. I enjoyed chatting
about my book. The group gave me positive feedback and insight into what they
enjoyed about the book. I also brought along a couple of copies of my other
books to show the group. Two members purchased a copy of SACRED FIRES and the
others promised to download it to their e-book readers. I gave out promotional
material including book-marks, pens, and postcards, and thanked the hostess
with an autographed copy of SACRED FIRES.
Another
friend of mine told her book club about my books and the group took a vote and
chose to read my book, SACRED FIRES. I’ve been invited to speak to that group
later this summer.
I spoke
twice recently at my local library, the Nutley Public Library. Both talks were
on writing and e-book publishing. Through doing that, I was asked to speak to a
writers group in Montclair and to a book club group in Kearny.
I‘m
scheduled to speak to the book club group at the Kearny Public Library this
month. I’ve also been invited back to speak to the writers group in the
Montclair Public Library. I plan to bring a couple of my books, bookmarks,
postcards, and to offer a raffle prize.
When I
speak to writers groups I feel that’s my way of giving back what I have learned
that helped me to become a published author. I share information on writing, on
publishing, and encourage the inspiring novelist to persevere. I bring along
reference material. Being a teacher, I’m in the habit of giving out handouts.
So, I’m sure to bring handouts with information on resources and suggestions
for writers.
Speaking
to book clubs is different than speaking with writers groups. I enjoy meeting
people in general, but meeting people who are interested in my books is a lot
of fun. It’s different than sitting at a table at a book signing and waiting
for potential readers to stop by, chat, and hopefully, buy your book. Secondly,
in the case of the groups who read my book, I can get feedback.
I enjoyed
hearing about what readers picked out of the story, any questions they had
about it, and what parts they liked best. We had lively discussions not just
about the books and the writing, but we also talked about the themes and
related topics. The women I spoke with in North Arlington shared their own
personal experiences with the paranormal, and they had a strong belief in
angels which is why my book attracted them. I learned a lot from listening to
their stories.
Based on
my experience, I would highly recommend seeking out opportunities to meet with
book clubs whether in person or on-line. I have not had the encounter with
on-line groups, and I prefer the in-person experience better, but I’m sure it’s
another way to chat with readership. How can you find out about book clubs? I
learned about a few from friends, the library, and the local newspapers. The
Internet is another source with book club listings and recommendations. I think
it’s worth a try. It’s a chance to meet the readers and potential readers of
your work, and it’s fun.♥
ABOUT THE AUTHOR: Catherine
Greenfeder is the published author of ANGELS AMONG US and SACRED FIRES. Both
are published by Secret Cravings Publishing. Her self-published historical
western romance WILDFLOWERS is available for Kindle or Nook. Her first young
adult paranormal, A KISS OUT OF TIME, will be released this summer by
Featherweight Press. You can find out more about the author and her books at
www.catherinegreenfeder.vpweb.com.
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