IGNORING THE TRENDS

by Ursula Renée

Writing is a business. As with any business, the author wants to make money.

In an attempt to bring in revenue, an author may follow the trends. Publishers recognize the popularity of a trend and readers have proven that there is a market for them. However, it is not always best to follow the crowd.

Most authors choose a career in writing because they like to write. There is something about breathing life into characters and creating worlds that is more satisfying than anything else. However, when trying to create stories for others, an author may not be able to put her heart into her creation.

Readers will notice something is lacking and walk away unsatisfied. And, with so many other books available, why would they continue to invest their time and money in someone who has proven to be unsatisfying?

Another problem with chasing a trend is that by the time a topic becomes popular there is an overabundance of books in the marketplace. This may make it harder for the author to get noticed.

An author should write for herself.

Though there may not be too many books with middle-age vampires, who work in a special division of the FBI in the 1950s, it does not mean there’s no audience for it. Twenty years ago, there were few, if any, interracial romances or LGBT romances. However, all it took was for one writer to write the book she wanted to read and a publisher to take the chance with it. Once the story was out there, people realized there was interest in something other than traditional romances.

Though you want to make money, it is important to be yourself. Write your story. If you write it well, you will find the audience for it.♥



Ursula Renée is the President of RWA/NYC. Her historical romance, SWEET JAZZ, will be published by The Wild Rose Press. When she is not writing, she enjoys photography, drawing and stone carving. Visit her at www.ursularenee.com.