However, the legend still holds Chanel No. 5 up as the number one perfume that has been on sale since its introduction in 1921. The House of Chanel claims that a bottle is sold worldwide every 30 seconds.
Chanel No. 5 did not take off immediately. Being a woman of unprecedented marketing vision Chanel introduced it first to her friends on May 5, 1921 and it was given to preferred clients free at her salon. Making the scent more recognizable, the fitting rooms of her establishment were scented with No. 5, which as you know, is a tactic imitated by retailers today. Although not the first fragrance to use synthetic floral aldehydes as a top note, Chanel’s stated, "I want to give women an artificial perfume. Yes, I do mean artificial, like a dress, something that has been made so that it would make a woman's natural beauty more precise."
Famous spokes models for the fragrance have included movie stars like Marilyn Monroe, whose mystic boosted its popularity. In 1953 when asked what she wore to bed, Monroe famously replied, "Why, Chanel No. 5, of course." Chanel herself declared, "A woman should wear fragrance wherever she expects to be kissed."